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A form of calcium and the foundation of your teeth, it protects, strengthens, remineralizes, and restores your enamel.

Ingredients

Say farewell to coffee and red wine stains. Get the plaque off, whiten, and polish your teeth with this USDA-approved gentle scrubber.

A more powerful mint for a cool feel and fresh breath scent.

Remineralize and revitalize— without Fluoride.

There’s a better, non-toxic alternative to fluoride, and our body creates it naturally: hydroxyapatite. This safe compound is scientifically proven to outperform fluoride in its tooth-protecting power, and has been widely used abroad for decades.

Relief for sensitive teeth is within reach. Unlike fluoride, Hydroxyapatite penetrates into the root of your teeth, healing it from within, and building up a protective barrier against sensitivity and tooth decay.

Supremely clean ingredients, supported by science.

Formulated from a special blend of nature’s proven powerhouse ingredients, our remarkably clean toothpaste with hydroxyapatite is completely vegan, non-toxic, and free from harmful additives.

Hydroxyapatite is a naturally-occurring calcium that makes up 90% of your teeth’s enamel. For that reason, it’s what they call biocompatible, which means your body recognizes it, and absorbs it safely. Outside of the US, it’s been well-known as a safer, better, alternative to fluoride for decades.

Yes! Because our toothpastes are free of harsh chemicals and harmful abrasives, all of our formulas are safe sensitive teeth. We especially recommend our Fortify Toothpaste for those with sensitive teeth—it’s infused with hydroxyapatite to help repair enamel and provide relief against sensitivity.

Not today. All of our toothpastes are fluoride-free. If you're looking for fluoride, consider our Fortify Toothpaste with better-than-fluoride natural hydroxyapatite.

Our unique tubes are made from sugarcane. They are BPA-free and carbon neutral. And yes, they can be recycled—however, before tossing them in your recycling bin, please check with your town or local recycling facility.

We do not have samples to try before you buy. If you have any questions, please reach out to us via chat or at support@betterandbetter.com.

Hydroxyapatite Toothpaste Is the Future of Oral Care—Science Says So

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A COAT OF ARMOR FOR YOUR ENAMEL

A COAT OF ARMOR FOR YOUR ENAMEL

Remineralize and revitalize— without Fluoride.

Remineralize and revitalize— without Fluoride.

Safeguard your sensitive smile.

Safeguard your sensitive smile.

Supremely clean ingredients, supported by science.

Supremely clean ingredients, supported by science.

FAQS

Answers to some popular questions:

FAQS

Answers to some popular questions: